Adult products vertical e-commerce set off a price war

Release time: 2023-05-15

"November 11", "June 18", "May 20", more and more festivals are built into a carnival of online shopping promotion by e-commerce players. And June 9, is the adult products e-commerce discovery into a shopping festival.

Today, a new entrant of sex toys e-commerce -- cost-performance ratio has set off an online shopping price war against established adult e-commerce businesses.

In response, the one-and-a-half year old sex mall, Cost-effective, announced that on September 9, all condoms were free in the mall, with an estimated 700,000 boxes. It also offers free shipping for 69 yuan and unlimited special goods for 6.9 yuan.

However, "Cost Performance Ratio" is a sex toys shopping guide APP, which is mainly based on the mobile shopping platform and does not involve itself in the production of products. In the future, Price-performance ratio will gradually launch its own brand and set up a research and design department.

"Chinese tradition makes people reluctant and not good at talking about sex. Sex is essential to having a good relationship with your partner, and good sex can only happen if people talk about sex voluntarily and naturally." According to the app team, the 69 adult Products Shopping Festival can not only be a release of passion, but also an opportunity to enhance the relationship between couples.

All along, price war is the e-commerce industry repeatedly try and cool marketing tool. But a price war "kills ten thousand and kills eight thousand". In the view of the industry, the price ratio of this new entry is able to win eyeball with the help of price war, and finally get a breakthrough in the market.

Huang Tiancai, CEO of Cost-Effective, said the market for sex toys is still small, but it is on the rise, with the total online sales expected to reach 50 billion yuan in three years.

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