Sex toys don't exist because "interspecies love doesn't work."

High margins, eye-catching topics, hormonal economy... The sex toy industry has many natural advantages, attracting batches of entrepreneurs, two or three years later, batches of collapse.

That's the verdict of Lin Degang, the founder of Chunshuitang, who has been in the sex industry for 14 years and is known as Chun Shu.

In his opinion, the fundamental reason for the limited development of the industry is that the sex toy market, represented by sex toys, still belongs to the "cross-species love" (note: Chunshu defines this as: human beings do not belong to the same species, and human beings' instinctive need is to have a real human being, so it is difficult to have an emotional connection with sex toys).

Sex toys don't exist because "interspecies love doesn't work."

Even so, "fake outlets" only tell some facts, hidden behind is the huge unmet market demand under the background of consumption upgrading.

Current public data show that as of 2016, the sex toy market turnover has reached 100 billion yuan, with young people aged 18-29 contributing 65 percent of the purchases.

"A clear trend is that more and more people have greater purchasing power and are more open-minded, and they are willing to pay more for the quality of their sex life and intimate relationships because it is one of life's central experiences.

Lindgang says this is the biggest advantage he understands in the industry.

It is in this situation of crisis and opportunity that Spring Water Hall under the leadership of Lin Degang has completed an enterprising road of constantly upgrading equipment and adjusting positioning.

The exploration, anxiety, fear and innovation of Chunshuitang can be a large sample to observe the ecological changes of sex toys industry.

I'm not an old entrepreneur.

I was scared all the time.

Lin Degang, who was born in the 1970s, is a worthy uncle compared to many young fresh meat who are active in the sex toy market.

In 2003, he founded Chunshuitang, where he became one of the first people to sell sex toys via the Internet.

It was he who first replaced the concept of "adult products" with "sex toys"; In addition to Double 11, he used the concept of "Section 69" for the first time to sell special; In the past two years, he has invested heavily in the development of more than 30 smart sex toys! Now, he wants to do "gender health ecology."

His years of trying to break through have earned him a reputation as an innovator in the industry, but beyond the glitzy moves, he has also attracted some skepticism.

One incident that is still mentioned is that two years ago, my uncle Lin Degang had a famous "confrontation" with Ma Jiajia, a member of the post-90s generation, which was once on the hot topic list.

Now, the high-profile Ma Jiajia and her "bubble" gradually disappear, continue to "shake" Lin Degang with 14 years of management of Spring water Hall successfully boarded the New third Board.

"Success always comes later.

When countless ignorant and fearless people come in, they always sift out some gold.

Old guys like us who get here first, they always get shot on the beach.

"Lin Dekang had a clear idea of himself.

He refuses to be labeled a "start-up gun" in the sex industry.

He sees the term "old gun" as an expression of pride and stubbornness, an excessive display of one's own historical achievements.

If he refuses to admit it, he is afraid of losing one ounce of humility and fear.

Because the market is constantly changing, I have so many reasons to be afraid.

"The concern is real and legitimate.

The debate with Ma Jiajia two years ago was a skirmish between him and those who refused to fight.

The rapidly changing market has made Chunshuitang experience many major transformations.

Chunshuitang's every move is half a beat faster than any other player on the market.

As for who will have the last laugh, it remains to be seen.

"So, at this time, be sure to pursue immortality.

"Yan Degang said.

Businesses stick to being small, doing what they know, and never die, but to expand, you have to keep going into the unknown.

Described as "adventurous" at best and "death-seeking" at worst, Chunshuitang's solution to immortality is to keep going big.

"Being small is not my style.

I am a person who likes uncertainty and pursues certainty in uncertainty.

Or most entrepreneurs do.

We all know that luck is not reliable, afraid of death is less likely to die, so I always anxious, always afraid.

2 Chunshuitang has had many life-and-death moments, most recently in 2013.

"Personalized needs, differentiated needs of service products, or a large number of existence, such as fresh product control, origin and so on.

Big platforms can't handle it.

At the same time, Linde Gang found that in general, maternal and infant milk powder and other closely related to personal safety categories, brand concentration must be high.

But sex toy brands, which are also related to personal safety, are scattered.

Tens of millions of R&D funds have been invested in the sex toy industry, which is quite "heavy".

Private label products have also paid off as expected, with profits from its own products accounting for roughly 80 percent of its revenue.

In the high flow cost and the two giants under the common nibble, the spring water hall once again achieved the "spring river warm duck prophet".

Brand concentration in the sex toy market is far from saturation, and brand is a big opportunity.

"After a difficult investment period and transition period, Chunshuitang is completing its transformation and the seeds previously planted are beginning to harvest.

As for the realm of sexual pleasure, "Musketeers have been selling like hot cakes for two or three years now.

"Yan Degang said.

"After two years of uproar, not only do I feel like I know it from my heart, but the sales figures prove us right.

Now, it's harvest time.

"Yan Degang firmly believes that business must be built on a long-term basis and must go the right way.

"In addition to vibrators, there is Xinghai 3." Therefore, we no longer define Chunshuitang as a sex toy company, but a gender health company.

We focus on physical sexual health, behavioral pleasure, and bonding.

"Sex toys tend to serve sexual pleasure, but the market for sexual health is actually bigger, so our strategic positioning is more sexual health," Lin explained.

By 2023, we want sexual health to make more money than sex toys.

Therefore, in the past year, Chunshuitang has mainly done the following three things: first, from the channel to the brand, continuously increase the R&D and investment of private brand, expand the quality categories; The second is to build factories, improve supply chain efficiency, to ensure the quality of suppliers.

Third, strategic investment sexy hotel - Eshi Hotel.

In fact, a deeper understanding can only be found in founder Lin Dekang's slightly philosophical exposition of sex toys and intimate relationships.

After 14 years of hard work, what did Lindegang see?" After all these years of growth, why hasn't the sex toy industry become a super outlet? It's not a conceptual problem, it's not an economic problem, it's because the underlying logic is wrong, because interspecies love doesn't work.

"It sounds hollow, but it's his deepest judgment about the industry, and it's the fundamental reason why the sex industry is limited -- sex toys are still interspecies love, sex toys have no way out because of the absence of a core dynamic.

"We're not motivated enough to have sex with an object.

"He specifically mentioned the recent debate about whether sex robots can replace people.

"Human instinct is to need a real human being. Sex robots don't exist.

When we face humans, we have core power.

Look at Big Gun App, live streaming platform, social platform, this is the real passion.

"Lin Degang's judgment challenges a common consensus in the current market -- to understand sex toys as sex toys and to understand sex toys only as vibrators and things like that.

Instead, Linde has just come up with the result that anything and services that increase sexual pleasure for individuals and their partners are sex toys.

"Red wine is the best sex toy, and so is our sex hotel, because it serves couples and makes their relationship better.

"If you follow Lin Degang's vision, you will find that in the context of consumption upgrading, this definition will allow the industry to have more imagination.

"The consumption upgrade is due to people's higher pursuit of 'useless use'.

At its core, people are willing to pay a premium for the satisfaction of emotions and experiences beyond their practical value.

"In Lin's view, the same is true of sex toys, which come from a growing desire for kinship (intimacy) and fun (sexual pleasure).

People must be willing to pay more for better sex and intimacy because it is one of life's central experiences.

"I think that's what's best for the industry.

"So, for practitioners, the most important thing to think about is what kind of products and services can promote these 'useless uses', rather than how to make a better quality vibrator.

"The consumption power of sex toys is natural and huge, and it is natural that there will be an explosion in the future.

But now everyone has been so focused on vibrators, the industry has grown for more than 20 years, that they forget that there are stars and oceans outside the vibrator crater.

"Understanding this logic, we also understand that sexual health and intimate relationships are undoubtedly the most important part of Chunshuitang's service population, is a key support for the layout of gender health ecology in the past two years.

The proportion of traditional sex toys will undoubtedly decrease.

"Never try to make money opportunism, money of eternal value, follow human nature and trends, and not be blinded by short-term interests.

"In addition to the hustle and bustle of real and fake outlets, Junlin Shu Dekang's response is the same as always.